The Marketing of TMS / Transcranial Magnetic Stimulation


This version of the “machine” from JALI MEDICAL is not necessarily used by CIIT company

ABOVE: Pretty fancy and expensive rig (from JALI Medical) to basically do this: Induce an electrical current in you brain using a magnet. Remember physics lab?  

NOTE: This so-called therapy is not approved by the FDA to “treat” Autism, and yet it is being promoted for treating ASD / Asperger types.

For more, go to:


Keyword: ka-ching


From the website: About Us

The Center for Integrative & Innovative Therapies (The CIIT Center) is all about the intimate relationships among the patient, doctors, and therapists, all working together under one roof! 
What sets The CIIT Center apart from other facilities is that our doctors and therapists look beyond the obvious symptoms that our patients are experiencing and they use innovative diagnostic tests and integrative therapies to treat the core, underlying health conditions and not just the symptoms. That’s when your personalized treatment program begins….

The CIIT Center believes in Integrative Medicine as the core to our treatment protocol and we treat the patient as a whole person, including all aspects of their lifestyle.  We treat each patient with an integrative approach that includes a customized treatment plan of various therapies. Our healthcare professionals work in unison to develop an individualized health plan all in one facility.

We’ll find mysterious imaginary things wrong with you; trust us. We have our own “doctors” who will make sure you are diagnosed with “something” that we can turn into $$$$$$$$$$$$$$$ . 

What is TMS?

Transcranial Magnetic Stimulation (TMS) is a drug-free, painless, non-invasive therapy that uses magnetic pulses to stimulate your brain. It is FDA approved for patients who are suffering from Depression that have had poor results from antidepressants. If you don’t have depression and/or are not taking anti-depressants, this so-called therapy is not approved by the FDA for you. Of course, these nice people will “find someone” (their doctor) who will diagnose your non-existent depression. 

How does TMS work?

TMS works by sending magnetic pulses into your brain. It is non-invasive and doesn’t involve any drugs or sedatives. During Depression, there is an area of your brain (Dorsal lateral prefrontal cortex, a.k.a. DLPFC) that is electrically under-active. By stimulating the nerves of the DLPFC, one may experience improvements in both mood and Depression symptoms. These improvements have the potential to lift one out of Depression and decrease one’s reliance on antidepressants or other mood-related medications. How magical! How non-committal. How simple! Of course, if it doesn’t improve your complaint, we still get paid!

Note how quickly this topic pops up! Is TMS covered by Insurance?

Insurance companies will consider covering TMS Therapy for Depression if:

  • You are diagnosed with Major Depressive Disorder (no problem; our staff doctors can do that!) AND
  • You’ve tried at least 2 different antidepressants along with psychotherapy and haven’t had success (Since the failure rate of these two “treatments” is very high (and improvement unverifiable) almost anyone who has “tried” these, will qualify. 

Medicare will cover TMS Therapy if you meet the above criteria.

Other insurance companies can be very specific when covering TMS Therapy. If our doctors think you are a potential candidate for TMS, we will contact your insurance company (apply pressure, and negotiate a deal?) to verify that they will cover your TMS treatment. Coverage varies per insurance company and it can take some time (days to weeks) to receive approval. We suggest making an appointment as soon as possible so that the process can get a head start. Call us at xxx-xxx-xxxx to make an appointment or learn more about TMS.

We also offer TMS Therapy for other conditions such as Anxiety, Traumatic Brain Injury (TBI), Concussions, Obsessive Compulsive Disorder (OCD), and Post Traumatic Stress Disorder (PTSD). However, treatment for conditions other than Depression is considered off-label and insurance will normally not cover the cost. As a result, payment will likely be out-of-pocket. However, we do offer payment plans with discounted rates. Please call us at xxx-xxx-xxxx to discuss or to make an appointment with a doctor.

How long does TMS Therapy last?

Your first session of TMS will last about 60 minutes: 20-30 minutes of preparation and 20-30 minutes of actual treatment. Subsequent sessions will be streamlined and should normally last 20 minutes, though the length of your session may vary depending on the doctor’s orders and the conditions we’re treating.

In order for the treatment to be effective, we ask patients to be available for 5 days a week (3 days minimum) for at least 6 weeks. When streamlined, each session usually lasts only 20-25 minutes per day. A full TMS course typically consists of 36 treatments, with the final 6 treatments spaced out. COST? 

What can I expect during TMS? 

Your first session of TMS will involve a technician taking measurements for your personal TMS cap and asking questions pertaining to your health. After the measurements are done, the technician will take a motor threshold (MT). The MT is used to determine the intensity of your treatment, based on an involuntary motor reflex. After preparations are done, you will sit in an adjustable chair and be able to watch TV during treatment. The coil will then be placed against your head and treatment will begin. The machine will provide a “heads-up” beep before each pulse. Some patients report that the pulses feel like someone “tapping” on your head rapidly while others report involuntary facial twitches. The treatment will continue to run for its prescribed time, after which the technician will remove the coil and your cap and you will be free to continue your day.

Well! Sit in a comfy chair; watch TV; wear a little cap; how fun! Think of the endless blah, blah, blah social mileage you’ll get out of this adventure! It’s just like going to the salon-spa to get your hair styled. In fact, just think of it as a “styling treatment” for your brain! 

Will these supposedly high-tech treatments someday join the catalogue of electro-magnetic gadget quackery? 

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